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Since autumn 2007, Rime, a progressive select shop located in Downtown Brooklyn, has been at the forefront of a new wave in men's retailing. By blending premium sportswear and footwear, authentic American workwear, and classic casual-wear from an international roster of hard to find brands they have managed to create an individual aesthetic and experience that is purely NYC.

To further spread our love for footwear and apparel, in 2012, we enhanced our brand in two major ways. First, we opened a second location on the Upper Eastside of Manhattan. Then, we wandered further into the uncharted territory of the sneaker/apparel world by expanding our base in women's wear.

Working with a diverse community of individuals on a number of exhibitions and in-store events, Rime is also dedicated to providing a creative platform where customers, designers, and artists can interact and inspire one another.


Apparel Brands: Penfield, Stussy, UNDFTD, Obey, Nike Sportswear, G-Shock, Kangol, Levi's, Billionaire Boys Club, Ewing Athletics, Akomplice, Stance, Schott, Married To The Mob, Norse Project, Unyforme, General Public, Canada Goose, and Staple.

Footwear Brands: TImberland, Abington, Red Wing, Converse, Nike, Adidas, Reebok, New Balance, Puma, Patrick Ewing, Supra, and Android Homme.


We are currently prepping the December 7th release of our collaboration with Puma.