Since autumn 2007,Rime, a progressive select shop located in Downtown Brooklyn has

Been at the forefront of a new wave in men’s retailing. By blending premium sportswear,

Authentic American work wear, and classic casual-wear from an international roster of

Hard to find brands they have managed to create an individual aesthetic and experience

That is purely NYC.

Working with a diverse community of individuals on a number of exhibitions and in-store events, Rime is also dedicated to providing a creative platform where customers,

Designers and artists can interact and inspire one another.